brand-all.com

Welcome to brand-all.com. You have found the fornt door to a new Internet Marketing school where you will find FREE tips, FREE software and we’ll show you where to find great starter programs to get you up and earning in no time.

My name is Bill Randall (hence the name of this site)

I am not a beginner to the world of Direct Marketing, which is what Internet Marketing really is. I stepped into the world of Direct Marketing way back in 1984. That was before the WWWeb existed!!, Oh, now I’m feeling old, very old indeed.

So yeah, it was a world where Direct Marketers took huge calculated risks by creating direct mail campaigns, getting all the printing and mail processing done (that’s where I came in), and then posting out thousands of envelopes to their mailing lists. This was a calculated risk because these marketers posted those letters to highly targeted mailing lists with proven performance in similar offers. So you see, even back then the old saying “the money is in the list” was just as true and maybe even more so.

Today, with Internet Marketing, things are done a bit differently. We build our Marketing Page (web site) only once, and then we drive traffic (the target market) to that site so that the sales copy can go to work and convert those visitors into customers. But the basic principles remain as they were back in those dark days before the dot com world.

I’ll be bring you more on the Direct Marketing Vs Internet Marketing principles very soon.